Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

by Tina Wells and Tina Wells

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118004051
• ISBN13: 9781118004050
• Release Date: April 2011
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.8" x 6.3" x 9.0"