Changing the Conversation: Messages for Improving Public Understanding of Engineering [With CDROM]

by Committee on Public Understanding of Engineering Messages and National Academy of Engineering

Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people--particularly girls and under-represented minorities--to consider engineering as a career option.

Changing the Conversation provides actionable strategies and market-tested messages for presenting a...

• Format: Paperback
• Language: English
• ISBN: 1844834654
• ISBN13: 9780309119344
• Release Date: July 2008
• Publisher: National Academies Press
• Length: 164 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.6" x 9.0"