Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-Maker

by Stuart Crainer

Book Overview

Rupert Murdoch ist wohl der ber?hmteste Unternehmer der Welt. Seine Macht und sein Einfluss sind ebenso gro wie seine Gewinne und sein Ehrgeiz. Obwohl einige ihn mit Argwohn betrachten und andere mit... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814470343
• ISBN13: 9780814470343
• Release Date: May 1999
• Publisher: AMACOM/American Management Association
• Length: 154 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"

Customer Reviews

Concise and Adequate

I generally do not like reading thick books. This book is not only ideal for the busy executive, but also for that "lazy student" who has much beter things to do in life. At the end of each chapter, the key take-aways are summarized. It is interesting to note that Murdoch can compromise ethics and journalistic integrity to further his business. He also has a nack of thinking and planning lightyears ahead of his rivals, and can stoop at any level to keep the Chinese happy (BBC, Critical Reporting, scrapping Chris Patten's autobiography et all).

I expected some more

The book is very generic on how Rupert Murdoch operates, I was expecting more specifics. The book is good though, if you just grab the 10 steps the author mentions.