Business Strategy: An Introduction

by David Campbell, George Stonehouse, David Edgar, et al.

Book Overview

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e...

• Format: Paperback
• Language: English
• ISBN: 023021858X
• ISBN13: 9780230218581
• Release Date: April 2011
• Publisher: Bloomsbury Publishing PLC
• Length: 392 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"