Business Research Methods (Mcgraw-hill/Irwin) [Large Print]

by Pamela S. Schindler and Donald R. Cooper

Book Overview

The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics... This description may be from another edition of this product.

• Format: Hardcover
• Large Print: Yes
• Language: English
• ISBN: 0073373702
• Release Date: August 2010
• Publisher: McGraw-Hill/Irwin
• Length: 784 Pages
• Weight: 4.10 lbs.
• Dimensions: 10.8" x 1.0" x 8.5"

Customer Reviews

Good item + fast shipping

The item was received in new/excellent condition and was shipped out quickly. Thanks for a good sale!

Using science to make decisions for business

Nothing is done in business these days without using research to make decisions. The days of simply using hunches and intuition are just about about gone. It really is a jungle out there, and research is one of your rifles. This book shows you why research is important, how to do it, and how to apply what you've found. Research, if done correctly, can help you minimize the variables which can destroy you, or accentuate the factors which can help you meet your mission objectives. No matter what size your business is, you can apply these principles to increase your chances of success. The book is very expensive, but so is failure. Pardon the cliche', but an ounce of prevention really is worth a pound of cure.

Research Resource Feedback

Cooper's Business Research Methods was easy to read, yet provided a high level of research processes and methodology for use in a PhD program.

Business Research Methods

Cooper & Schindler provide an easy-to-understand approach to conducting research for business, or other related fields such as public administration. In developing this latest revision, the authors consider both the academic and applied researcher with a presentation strongly grounded in scientific methods and statistical techniques. The authors' straightforward writing style and in-depth content make this guide an excellent resource text for use in any business or public administration research methods course.

Business Research Methods

I used this book for a Public Administration Research Methods course and found the techniques to be equally applicable to the public sector. The case example, a story that progresses with each chapter, is imaginative and provides a setting where each technique can be practically applied. The writing is sharp, concise, and reads with a cadence that holds the attention. Of all the research methods texts I've used, this is undisputably one of the best.