Broadcast/Cable Copywriting

by Peter B. Orlik

Book Overview

Broadcast/Cable Copywriting is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205393241
• ISBN13: 9780205393244
• Release Date: May 2003
• Publisher: Allyn & Bacon
• Length: 514 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.8" x 6.9" x 9.3"

Customer Reviews

The only book I kept from Grad School

Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date.