Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

by Sarah Durham

Book Overview

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools...

• Format: Hardcover
• Language: English
• ISBN: 0470527536
• ISBN13: 9780470527535
• Release Date: December 2009
• Publisher: Jossey-Bass
• Length: 208 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 5.6" x 8.5"