Brand New.: The Shape of Brands to Come.

by Wally Olins

The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 050029139X
• ISBN13: 9780500291399
• Release Date: April 2014
• Publisher: Thames & Hudson
• Length: 200 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 7.2" x 9.2"