Brand Enigma: Decoding the Secrets of Your Brand

by Duncan Bruce and David Harvey

Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470779608
• ISBN13: 9780470779606
• Release Date: December 2008
• Publisher: Wiley
• Length: 344 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 5.7" x 8.7"