Brand Atlas: Branding Intelligence Made Visible

by Alina Wheeler and Joel Katz

Book Overview

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning."
--The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable,...

• Format: Hardcover
• Language: English
• ISBN: 0470433426
• ISBN13: 9780470433423
• Release Date: March 2011
• Publisher: Wiley
• Length: 144 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.3" x 9.2"