Brand Apart: Insights on the Art of Creating a Distinctive Brand Voice

by Joe Duffy and Joe Duffy

Book Overview

Offers case studies of famous brands, such as Harley Davidson, Starbucks, Nike and explores how their brand images were built using a combination of marketing, advertising and design. Designed by... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0929837258
• ISBN13: 9780929837253
• Release Date: July 2005
• Publisher: Rockport Publishers
• Length: 190 Pages
• Weight: 2.85 lbs.
• Dimensions: 0.9" x 12.1" x 8.4"