Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

by Renée Mauborgne and W. Chan Kim

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing...

• Format: Audio CD
• Language: English
• ISBN: B08ZBM2S64
• ISBN13: 9798200574223
• Release Date: March 2021
• Publisher: Gildan Media Corporation