Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

by Kevin Nalty, David Meerman Scott, David Meerman Scott

Book Overview

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed...

• Format: Hardcover
• Language: English
• ISBN: 0470598883
• ISBN13: 9780470598887
• Release Date: September 2010
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.2" x 9.2"