Beyond Mobile: People, Communications and Marketing in a Mobilized World

by Erika Svensson, Jorgen Jedbratt, Mats Lindgren, et al.

Book Overview

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

• Format: Paperback
• Language: English
• ISBN: 1349430900
• ISBN13: 9781349430901
• Release Date: January 2002
• Publisher: Palgrave MacMillan
• Length: 262 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"