Better Make It Real: Creating Authenticity in an Increasingly Fake World

by Jill J. Morin

Book Overview

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.

For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that...

• Format: Hardcover
• Language: English
• ISBN: 0313376808
• ISBN13: 9780313376801
• Release Date: March 2010
• Publisher: Praeger
• Length: 196 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"