Behind the Wheel at Chrysler

by Doron P. Levin

Book Overview

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.

• Format: Paperback
• Language: English
• ISBN: 0156004747
• ISBN13: 9780156004749
• Release Date: October 1996
• Publisher: Mariner Books
• Length: 368 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.9" x 5.5" x 8.5"