Basic Marketing

by William Birchard Jr.

"Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071277471
• ISBN13: 9780071277471
• Release Date: January 2008
• Publisher: Mcgraw Hill Higher Education
• Weight: 3.70 lbs.
• Dimensions: 11.0" x 1.5" x 8.7"