Basic Marketing with Connect Plus

by William D. Perreault Jr., Joseph William Cannon, E. Jerome McCarthy, et al.

Built on a strong foundation, "Basic Marketing" 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0077801946
• ISBN13: 9780077801946
• Release Date: March 2013
• Publisher: Irwin/McGraw-Hill