Audience Analysis

by Denis McQuail

Book Overview

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as...

• Format: Hardcover
• Language: English
• ISBN: 0761910018
• ISBN13: 9780761910015
• Release Date: July 1997
• Publisher: Sage Publications, Inc.
• Length: 176 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.6" x 6.0" x 9.2"