Analyzing and Reporting Focus Group Results

by Richard A. Krueger

Book Overview

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not...

• Format: Paperback
• Language: English
• ISBN: 0761908161
• ISBN13: 9780761908166
• Release Date: July 1997
• Publisher: Sage Publications
• Length: 160 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 7.5" x 9.3"