Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society

by Roxanne Hovland and Gary Wilcox

A collection of classic and contemporary readings on advertising's role in society. No index. Annotation copyright Book News, Inc. Portland, Or. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844231770
• ISBN13: 9780844231778
• Release Date: January 1988
• Publisher: NTC Business Books
• Length: 522 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.5" x 7.3" x 9.2"