Advertising and Public Relations Research

by Donald W. Jugenheimer, Larry D. Kelley, Jerry C. Hudson, et al.

Book Overview

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765624184
• ISBN13: 9780765624185
• Release Date: February 2010
• Publisher: Routledge
• Length: 327 Pages
• Weight: 7.35 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"