Advertising Age: The Principles of Advertising and Marketing Communication at Work [With Access Code]

by Margaret Duffy and Esther Thorson

Book Overview

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1111528756
• ISBN13: 9781111528751
• Release Date: August 2011
• Publisher: South Western Educational Publishing
• Length: 224 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.4" x 7.9" x 9.9"