A Social Strategy: How We Profit from Social Media

by Mikołaj Jan Piskorski

Book Overview

What people get out of social media--and how businesses can get more out of it

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.

What makes social media so different...

• Format: Hardcover
• Language: English
• ISBN: 0691153396
• ISBN13: 9780691153391
• Release Date: May 2014
• Publisher: Princeton University Press
• Length: 288 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"