Get 20% off on all orders of 3 or more books for one week only. Enter coupon code SUMMERSALE at checkout.
*Cannot be used on new books, ThriftDeals, gift card purchases, or shipping. Expires May 9, 2016 at 11:59 PM PST.
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
This best selling text analyzes the major communication theories at a level appropriate for both lower and upper level courses. The material is presented in a coherent manner and strikes a balance between humanistic, scientific, classical, and contemporary theories. (In contrast to previous editions--no theories have been dropped.) Ethics are covered throughout the text. A First Look at Communication Theory is the most widely used textbook for the communication theory course.
Share your thoughts on A First Look at Communication Theory with Conversations with Communication Theorists CD-ROM 2.0.
Sign up today to receive exclusive offers, special deals and coupons.