25 Toughest Sales Objections-And How to Overcome Them

by Stephan Schiffman

Book Overview

Turn common objections into BIG OPPORTUNITIES

It costs too much... We're switching to overseas vendors... Let me think about it... NO

You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect that obstacle and...

• Format: Paperback
• Language: English
• ISBN: 0071767371
• ISBN13: 9780071767378
• Release Date: June 2011
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 6.3" x 9.0"