Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you're a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson's book in plain English--I wish I had read it before the semester began!

Way back in the day, when I was about 23 years old, fresh out of college, and on the cusp of opening up my own business, I went to Barnes & Noble, browsed the stacks, and found a copy of a book called "Guerrilla Marketing". I decided to pick it up.

I'm glad I did; It changed my life.

Thanks to Jay Conrad Levinson's brilliant book, "Guerrilla Marketing" (and of course, a whole lot of hard work), I was able to take my idea, and turn it into a viable business.

How well does the Guerrilla Marketing method work?

Well, 6 years later, I am 29 years old, my coaching/management firm has clients across the country, in Canada, and even overseas, and I have even become a published author in my own right. Beyond that, I even ended up publishing a few books of my own. Oh, and would you believe it... using Jay's very own principles, I convinced Jay himself to write a book with ME! (Guerrilla Networking, 2008, Morgan James Publishing.)

If you run a small business, if you run a private practice, if you are anyone who hopes to become more successful (and yes, that includes my niche markets of the arts, acting, directing, producing, etc), then don't hesitate, and buy this book today.

This book is and always will be 'the original' and 'the standard'. Now, with this fourth edition, it is also the most relevant.

Meet you at the top!
-Monroe Mann
Founder, Unstoppable Artists, LLC
CEO, Loco Dawn Films, LLC
Lead Singer of the 7-piece ROMP band, 'Running for Famous'
New York City

An easy and friendly read, packed full of information... Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You'll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I've been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design... now I'm getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I'm using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we're seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter!

No matter what business you are in, Guerrilla Marketing is the first book you should reach for. Guerrilla Marketing taught me how to eliminate my competition by creating opportunities for collaboration and how to make it easy for people to do business with me. Guerrilla Marketing taught me how to use my imagination rather than my bank account, how to be flexible yet steadfast, how to be socially responsible (all the way to the bank), and how to... I could go on, but you get the point, just read the book and you'll understand.

Now with this newly updated, 4th edition, Jay surprised me with even more weapons to add to the arsenal. Even more ways to grow my business, take care of my employees and customers and how to have a personal life.

Thank you, Jay for updating our only Desk Reference for our successful business.

Now for more ways to achieve success and balance check out Jay's new book
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future

Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.