- The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
- The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
- The Fall of Advertising and the Rise of PR
- The 11 Immutable Laws of Internet Branding
- War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It