Glen L. Urban
Books by Glen L. Urban
Design and Marketing Of New Products (2nd Edition)
$6.99 - $10.59
Essentials of New Product Management
$9.29
Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Out of Stock
SPRINTER mod I: a basic new product analysis model
$29.95
Evolutionary modeling in the analysis of new products
$29.95
Product planning decision
$30.95
Introduction to Management Science and Marketing
$18.44 - $29.95
Product interdependency in new product decisions
$26.95
Personal selling decisions
$20.28 - $30.95
Marketing entry strategy formulation: a hierarchical modeling and consumer measurement approach
$29.95
A model for product line decisions
$29.95
An on-line technique for estimating and analyzing complex models
$26.95
A strategic planning model for the management of a family planning system
$23.06
Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications
$16.59 - $26.95
A Model for the Management of a Family Planning System
$29.95 - $30.95
Using a Model as a Practical Management Tool for Family Planning Programs
$26.95
Pre-Test-Market Models: Validation and Managerial Implications
Out of Stock
SPRINTER: A Model for the Analysis of new Frequently Purchased Consumer Products
$20.28
Price and Non-Price Determination in the Multiproduct Firm
$29.95
Pricing Decisions
$18.44 - $29.95
Ideas on a Decision-Information System for Family Planning
$29.95
Market Response Models for the Analysis of New Products
$29.95
A Quantitative Approach to new Product Decision Making
$29.95
New Product Decisions: Information Discounting and Product Selection
$18.44 - $29.95
An Emerging Process of Building Models for Management Decision Makers
$18.44
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