Most Popular Books
David Bruce Montgomery
Books by David Bruce Montgomery
Applications of Management Science in Marketing (Prentice-Hall international series in management)
Out of Stock
Introduction to Management Science and Marketing
$18.44 - $29.95
Personal selling decisions
$20.28 - $30.95
Estimating the dynamic effects of marketing communications expenditures
Out of Stock
Stochastic consumer models: some empirical results
$29.95
A multiple-product sales force allocation model
$18.44 - $29.95
A Stochastic Response Model With Application to Brand Choice
$29.95
On the Limiting Form of the Contagious Binomial Distribution and Its Application in Stochastic Models of Choice Behavior
$16.59
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
$26.95
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
$29.95
Implementation of Management Science in Marketing
$26.95
Pricing Decisions
$18.44 - $29.95
A Probability Diffusion Model of Dynamic Market Behavior
$25.95 - $38.95
Market Response to the Legitimation of a Brand Appeal
$18.44
Stochastic Models of Consumer Response
$30.95
A Continuous Limit for the "contagious" Binomial Distribution
$26.95
A Dynamic Sales Call Policy Model
$29.95
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