Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits

by Kevin J. Clancy and Peter Krieg

Book Overview

Praise for
Your Gut Is Still Not Smarter Than Your Head

"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth."
-Philip Kotler, author and S.C. Johnson Distinguished...

• Format: Hardcover
• Language: English
• ISBN: 0471979937
• ISBN13: 9780471979937
• Release Date: March 2007
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.4" x 9.0"