Winning Sales Presentations: From Great Moments in History - Develop Compelling Content. Create Unique Selling Propositions and Differentiators. ... Skills. Present Winning Presentations.

by Patrick Henry Hansen

Book Overview

Winning Sales Presentations draws on history's most compelling moments to teach modern presentation principles -- Winston Churchill's blistering attack against The Third Reich, Patrick Henry's... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1932908110
• ISBN13: 9781932908114
• Release Date: June 2012
• Publisher: Brave Publishing Inc
• Length: 254 Pages
• Weight: 1.06 lbs.
• Dimensions: 8.8" x 0.8" x 6.0"

Customer Reviews

Great Book for Sales Engineers

I saw Patrick Henry Hasnsen at a sales kick off meeting in Upstate New York. He is an excellent author and great speaker - All of his books are well done. I like this book best of all. As a sales engineer, I have to create winning presentations in the highly competitive telecom industry. This book has helped me do my job better. The book is an easy read and has many reference to history - it is a part of Mr. Hansen's DNA Selling Method series - I suggest you get all four books!

Presentation and strategy from A to Z

I am in my 7th year of presenting in a large committee based sales industry. I consider myself to be one of the best in my company at what I do. My presentation style and messages have changed over the years, and I have been experimenting with different techniques and tactics. Finally, I have a found a book that addresses all my questions and helps me organize my presentation and strategy from A to Z. I have never cared much for history, but they way Mr. Hansen "tees up" each lesson in the book with a historical example is engaging. This book has afforded me a whole new way of appreciating history. It is refreshing to read a book that goes beyond the humdrum of other books and illustrates how some principals are true and timeless throughout history. I wholeheartedly recommend this book; it is educational, inspirational and motivational.

Great book

I have taken presentation classes in college and attended seminars on presentation skills, but I have never learned more about presenting then what I learned from this book. In the past, I focused more on what I was going to say and how fancy my power point slides were, and I neglected the importance of knowing my audience. Now I prepare specifically for my audience and plan how I can help them meet their needs. This book opened my eyes to keys that have helped me be more affective as a presenter.

Review of Winning Presentations

"As a salesperson, this book helped me identify mistakes I wasn't even aware I was making. I would recommend this book to anyone who presents, trains or speaks for a living. The author combines powerful historical examples with a full array of insightful presentation skills and concepts. I actually used one of his historical examples in one of our corporate meetings. Outside of what I read in this book, I don't know a whole lot about history. After the meeting people were asking me if I majored in history in college. It was hilarious."

Wow!

I love the captivating historical examples in this book. This book shows you how to revolutionize your presentations by learning from the greatest presentations of all time -- Lincoln, Churchill, Kennedy, Pericles, etc. Yeah, I remember what these great presenters said and my audiences are remembering what I say. Captivate your audience with easy to understand principles that CONNECT. Mr. Hansen ties the Presentation into the sales cycle masterfully. I hope my competition is NOT reading this book!