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Paperback Winning Digital Way Book

ISBN: B09V4WTNH5

ISBN13: 9798886295764

Winning Digital Way

Rapid digitalization affects all aspects of life - including how we interact, work, shop, and receive services - and how value is created and exchanged. The impact of digital technology is changing customer relationships, internal processes, and value propositions.

There is little doubt that digital technologies have substantially impacted marketing, and it needs digitally savvy practitioners who can also use a strategic and systematic approach...

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Format: Paperback

Condition: New

$16.94
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