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Audio CD Willful: How We Choose What We Do Book

ISBN: 1713541351

ISBN13: 9781713541356

Willful: How We Choose What We Do

A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision-making

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues...

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Format: Audio CD

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