When Tradition Turns Into Innovation: How Firms Can Create and Appropriate Value Through Tradition

by Vito Albino and Antonio Messeni Petruzzelli

Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1843346648
• ISBN13: 9781843346647
• Release Date: December 2011
• Publisher: Chandos Publishing
• Length: 152 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"