What Really Counts for Ceos: Connect the Dots Between Marketing & Sales. Regain Control of Your Company's ROI.

By Gal S. Borenstein

Borenstein uncovers the key challenges CEOs face and gives the tools needed to treat marketing as a science. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615255957
• ISBN13: 9780615255958
• Release Date: October 2008
• Publisher: Borenstein Group, Inc.
• Length: 129 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"