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Hardcover What I Didn't Learn in Business School: How Strategy Works in the Real World Book

ISBN: 1422157636

ISBN13: 9781422157633

What I Didn't Learn in Business School: How Strategy Works in the Real World

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Format: Hardcover

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Book Overview

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with...

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