Voice-Of-The-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

by Ernan Roman

Book Overview

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales."When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don't use VOC, our results can suffer greatly." -Garry Dawson,...

• Format: Hardcover
• Language: English
• ISBN: 007174083X
• ISBN13: 9780071740838
• Release Date: October 2010
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"