Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution

by Grant Lukenbill

Book Overview

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0887306993
• ISBN13: 9780887306990
• Release Date: January 1995
• Publisher: HarperCollins Publishers
• Length: 210 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.9" x 6.4" x 9.4"

Customer Reviews

Researching?You may want to review...

Ph.D.student in sociology using this to help me determine other sources to consider for this segment. This book is an easy read and well organized. Very helpful if you are studying this group.