Trump University Branding 101: How to Build the Most Valuable Asset of Any Business

by Donald E. Sexton

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470189002
• ISBN13: 9780470189009
• Release Date: September 2008
• Publisher: John Wiley & Sons
• Length: 316 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.2" x 6.3" x 9.2"

Customer Reviews

INCREDIBLE Business Branding Book

Mark LaMoure, Boise, ID SOLID GOLD "Branding 101" by author Don Sexton PhD is a jewel of a book for entrepreneurs. It outclasses any book on branding I've read. It is one of my favorites and long awaited. The book shows you how to give your business a trademark identity and big personality for high attention. For your business or product, the book clearly shows you how to add shining polish for the public eye. "Branding 101" is easy to read, information rich and offers something for everyone. An excellent book and resource, its a success manual on marketing your business and products. Copyright 2008. A PRECIOUS ASSET "Branding 101" is written by Don Sexton PhD, a top expert on branding for over 40 years! Seriously, what an excellent writer this guy is. Don uses tons of exciting examples in his book supporting precisely what he talks about. He shows why branding is the most precious asset of any business. Branding builds reputation. Just look at TRUMP's golden brand. Written in a top flight, engaging style Sexton's book is illuminating. Its written in a positive tone, is jam-packed with tons of solutions, answering all your questions. The book has a great delivery. In Chapter Two, it starts out by explaining: "Why Branding Is Critical To Every Business." But just like some professors, Dr.Sexton sometimes gets a little bit too academic. What do you expect? The man is a brilliant professor! Its still a precious, gold nugget book. Published by TRUMP University, its more than worth it. WELL DESIGNED Want a clear brand identity? A look at the book's 23 chapters and 316 pages reveals a wellspring of exciting topics focusing on branding top-to bottom. "Branding 101" fits the bill. Well-designed and comprehensive, its success is set with a granite cornerstone. I rate the book "superior." Thank you Dr. Sexton for writing a fantastic book! I thought it was excellent and comprehensive. If you liked this review, please click YES. Thank You.