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Paperback The Way of the Laowai: The Importance of International Self-Awareness for Businesses Book

ISBN: 1544502117

ISBN13: 9781544502113

The Way of the Laowai: The Importance of International Self-Awareness for Businesses

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Book Overview

In today's global economy, many companies are hiring for the wrong reasons. Choosing bright high-achievers based solely on their advanced degrees and diversity can be a significant mistake. To handle your marketing, branding, and sales in a marketplace that literally spans the world, you need a workforce with a deeper understanding and respect for other countries and their cultures. Based on his years as a "laowai"-an outsider-working in Asia, Tyler...

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