The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century

by Jay Conrad Levinson

Book Overview

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla,...

• Format: Paperback
• Language: English
• ISBN: 0395924782
• ISBN13: 9780395924785
• Release Date: October 1998
• Publisher: Harper Business
• Length: 246 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.6" x 8.7"

Customer Reviews

Passion is the Way!

Levinson's fans will find this book particularly interesting. On the surface it purports to be a business book about guerrilla entrepreneurship in the 21st century, but in reality it is a statement of Levinson's personal philosophy of life. As one who has successfully escaped the confinement, regimentation and bureaucracy of the corporate world, he is one of my heroes. Reading this book may force you to confront your self-imposed limitations. Reading this book may move you to change the way you think. You have been warned - read this book at your own risk!Levinson divides his subject into four subject areas: The Goal, The Setting, The Tools and The Secrets. Frankly, this structure is largely artificial. Almost everything he has to say is said four times in four slightly different ways. There is a great deal of redundancy and duplication, but like an evangelist, Levinson is not writing to inform, he is writing to persuade. And the message that he is trying to get across is that your life is not your work. Work should neither control not dominate your life - your life should control and dominate your work. This book is not about how to make more money. It is not about how to organize your business, or how to work harder. This book is about finding your passion, focusing on your passion, and balancing your passion with the rest of your life. Written in short chapters, the longest is eleven pages, this book is designed for quick, daily snack-like consumption. If you struggle to make it through each work day, read this book. If you end each week too tired to take your loved one dancing, read this book. If you dream about doing something more with your life, read this book. Levinson does not have all the answers, but I can guarantee that he will ask you the right questions.

A usuable book on the future

I've read dozens of books on the future of business and marketing. This is one of the best. Levinson understands the net, thinks like a business person and has suggestions to implement. He won't blow your mind with new ideas... but will show you how to do some things better.