The Third Screen: The Ultimate Guide to Mobile Marketing

by Chuck Martin

Book Overview

The ultimate guide to mobile marketing - revised and updated An American Express Open Forum Best Business BookWe are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second...

• Format: Paperback
• Language: English
• ISBN: 1857886232
• ISBN13: 9781857886238
• Release Date: December 2014
• Publisher: Nicholas Brealey Publishing
• Length: 228 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"