The Successful Marketing Plan: A Disciplined and Comprehensive Approach

by Roman G. Hiebing Jr.

Book Overview

This text challenges established opinions on modern Iberian theatre through a consideration of the roles of contrasting figures and companies who have impacted upon both the practice and the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071395210
• ISBN13: 9780071395212
• Release Date: May 2003
• Publisher: McGraw-Hill Companies
• Length: 576 Pages
• Weight: 2.95 lbs.
• Dimensions: 1.2" x 8.5" x 10.8"

Customer Reviews

Very detailed and informational marketing book

For Peolple willing to learn marketing concepts, theory and take it to practice this is the perfect book. Very detailed, lots of information and easy steps to take any plan into a Marketing Business Plan! Totally Recommend it!!

The best

I've spent the last 8 years assisting entrepreneurial start-ups as well as existing entrepreneurial ventures, and this book is easily the best I've found for really focusing those companies and helping them to create a truly successful marketing plan. It's a lot of work, but the work on the front end saves quite a lot of work down the line, and results in a much better return on investment. I can't recommend this book highly enough.

The best hands-on book available

I've been using this book since 1995. It's not the type of book you'd read cover to cover, but it's an invaluable planning resource for any marketing manager. The authors leave no stoned unturned. If you are writing a plan or launching a business, this is the best practical book out there. Other marketing books get bogged down in theoretical case studies that offer no hands-on tools. This book is a great tool.

A useful marketing plan writing tool

This book brings great insight on step-by-step how to's (processes) in writing a marketing plan without going too much into the general or simplified marketing details. I call the book, "my reference tool" as I do refer back to it on many occasions when writing new or updating previous marketing plans for various product- and service-focused companies that I have worked for.

An excellent guide

It is an excellent guide for writing a marketing plan. There are tips on how to proceed with your research and guidelines on specific situations.