The Revenge of Brand X: How to Build A Big Time Brand - on the Web or Anywhere Else ROUND 2

By Rob Frankel

In this newly updated and expanded edition of his top selling book, Rob Frankel shows you how "Branding is not about getting your prospects to choose you over your competition; it's about getting your... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0967991218
• ISBN13: 9780967991214
• Release Date: April 2010
• Publisher: Frankel & Anderson
• Length: 304 Pages
• Weight: 1.20 lbs.

Customer Reviews

Brandistas and Brandolinas Everywhere:

I've been in the branding biz for 15 years and have seen just about everything come down the pike. . Rob's book is without a doubt "BOB" (Best of Breed)! His insights are timeless, and especially valuable in these turbulent times. . I wouldn't be without this book myself, and have been asking my clients and colleagues to read it. . Might as well decommission the rest of my library!

I laughed, I cried...

Typical Rob Frankel, no punches pulled. I read this book on a cross country flight drawing many sideways looks from the other executives in first class as I giggled and tee-heed through this wonderful book. Yes I laughed, and then I cried as I thought of how many companies who needed this information. As a Certified Management Consultant I am called on every day to help companies achieve their maximum potential. The largest fundamental problem is that most companies have no idea of who they are, and most importantly, who they are vis-a-vis their customers. Their entire strategy, how they operate, every decision they makes idealy should flow from this central core. Unfortunately, for most companies, that central core is a great void.Rob shows you what you are missing, and how to fill in some of those gaps. He does it with humor, if not with a great editor.

Read this book!

Rob Frankel offers fresh insights into branding in the Internet age. His treatment of the old media vs. the new media is brilliant. Several case studies also help people understand the value of branding.Dan Janal author of "Dan Janal's Guide to Marketing on the Internet"

If you are one of my competitors, please buy something else.

Monumental. Finally. This should be a textbook. The writing is quick, to the point, and devoid of all the fluff that is typically found in marketing books. The concepts and strategies are equally to the point. By the end of Chapter 5, I had 6 pages of notes regarding my company's brand development plans. Specific areas that were particularly helpful in my case were the discussions of brand differentiation and clear message delivery. Rob Frankel, "the branding king", discusses many other issues that are just as important. The book gave me a real feel for how to develop a brand and USE IT to market and sell my product. The extra attention paid to Internet applications, where "Brand is Everything", is priceless for any business that expects to have an Internet presence. This book should be read by all, from the graphic arts gal to the CEO. It is clear that the development of a brand, beyond just a funny logo, requires that everyone understand the ideas that are laid before us in this text.To quote from the book, "Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem (SM)". One can see why Frankel & Anderson is becoming the dominant player in Internet brand development.

A terrific guide to creating a successful brand

A terrific book for the dot coms (and the non dot coms as well) seeking a effective path to emerge successfully from the pack. Frankel gets us to think about branding not as mere logos or names, but as evocative concepts that grab us emotionally, and make us see a product or service as the only solution to our problem. Particularly helpful are "Frankel's Laws of Big Time Branding," and the Action Items following each chapter. "Frankel's Laws of Big Time Branding" are succinct touchstones peppered throughout the book that keep the reader focused on the core concepts to develop a "Big Time Brand," while his "Action Items" are designed to get both the creative and reflective juices flowing to develop an intelligent branding strategy. The book is even entertaining - Frankel writes in a rebellious tone that is meant to stir up the reader, and get him and her to think and believe outside the box.