The Profit Maximization Paradox: Cracking the Marketing/Sales Alignment Code

By Glen Petersen

Profit maximization is impossible given current methods for planning and alignment. The alignment of Marketing and Sales is the critical element required to pursue and achieve profit maximization. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1419691791
• ISBN13: 9781419691799
• Release Date: March 2008
• Publisher: BookSurge Publishing
• Length: 176 Pages
• Weight: 0.80 lbs.
• Dimensions: 9.0" x 0.4" x 6.0"