The Persuasive Power of Rhetorical Website Design

By Tsai-Shin Fong

An important issue related to e-commerce is what factors will enhance consumer loyalty to a website. To date there is not much empirical research that has been conducted on loyalty issues in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639084292
• ISBN13: 9783639084290
• Release Date: October 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 232 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"