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Hardcover The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand & Reignite Your Business Book

ISBN: 0071762558

ISBN13: 9780071762557

The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand & Reignite Your Business

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Format: Hardcover

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Book Overview

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world." --Robert Hanson, President, Global Levi''s? Brand, Levis Strauss & Co. "Pearson makes the clearest statement yet about the...

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