The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

by David Meerman Scott

Book Overview

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service...

• Format: Paperback
• Language: English
• ISBN: 1119854288
• ISBN13: 9781119854289
• Release Date: May 2022
• Publisher: Wiley
• Length: 480 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.4" x 5.8" x 8.6"