The Marketing Gurus: Lessons from the Best Marketing Books of All Time

by Chris Murray, Soundview Executive Summaries Staff, Soundview Executive Book Summaries, et al.

Book Overview

Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591841054
• ISBN13: 9781591841050
• Release Date: July 2006
• Publisher: Portfolio
• Length: 290 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.1" x 6.2" x 9.4"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Really great summary

I already owned and read a number of the books, but I found it worthwhile to review what I've already gone over. The book contained tight summaries of interesting marketing book. I could use it to help make the elevator pitch and flesh out concepts with my wife, who is launching her own business. The book helps to quickly cover the basics of many important marketing concepts. Some of them are IT / New technology startups - which she isn't interested in, but others may be.

The Cliff Notes Version to Great Marketing

A "Cliff Notes" version of some of the top marketing books published. If you can't read all of the titles individually, this summary compilation makes for a good thought provoking start.

Guru Review....excellent

I had to pick a book and write a review as part of an assignment of for may graduate marketing class. Having no marketing experience I took a shot in the dark and picked this book. I am so glad I did. Although the authors of the original full-text versions would disagree, Mr. Murray "readers digest" summaries of the book were terrific. This book allowed me a great overview of 17 marketing books in one. For someone new to marketing it was so quick and excellent reading to get me up to speed. You'll have to wait for a experienced marketing major for their judgment. I felt it should be required reading for anyone who wants to know more about marketing but don't have the time to read all the full-text versions.